Guy Parsons will cover five critical steps to lean thinking that will change the way you do business. In order to be competitive locally and on a global scale, your company and processes must be running smoothly and effi ciently. LEAN, the preferred process used by Toyota to dominate the global automotive market, is making its way into all aspects of service and retail organisations as well as manufacturing. It is a systematic approach to business management with a relentless focus on: Customer Value, Waste Elimination and Lead Time Compression.