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Verne's Recommended Reading

Every successful businessperson has a list of must-have books on his or her nightstand. They are either educational, inspirational, or just plain exciting. Here are Verne's top picks for your nightstand reading. Check them out and buy them from Amazon.com!

If you have a "must have" book on your nightstand and you want to share, please let us know. Your review might make it to our bookstore!

Jim Collins
Eli Goldratt
Neil Rackham
Tom McKaskill
Brad and Geoff Smart
Seth Godin
Geoffrey Moore
Pat Lencioni
Marcus Buckingham
Aubrey Daniels
Jack Stack
Thomas Stewart
(Listed alphabetically by author)
First Break all the Rules
by Marcus Buckingham
Built to Last: Successful Habits of Visionary Companies
by: James C. Collins, Jerry I. Porras
Good to Great: Why Some Companies Make the Leap, and Others Don't
by: James C. Collins
Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement
by Aubrey C. Daniels
Other People's Habits
by Aubrey C. Daniels
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
Permission Marketing, Purple Cow, Free Prize Inside, and All Marketers are Liars
by Seth Godin
The Goal:A Process of Ongoing Improvement 
by Eli Goldratt
Competing for the Future 
by Gary Hamel
The Five Temptations of a CEO: A Leadership Fable 
by Patrick M. Lencioni
Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class
by Patrick M. Lencioni
Selling Your Business for A Premium: Securing a Strategic Buyer

by Tom McKaskill 
Crossing the Chasm:Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
Inside the Tornado: Marketing Strategies from Silicon Valley
by Geoffrey A. Moore
Enterprise One to One: Tools for Competing in the Interactive Age 
by Don Peppers, Martha, Phd. Rogers
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value 
by John DeVincentis

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk 
by Al Ries, Jack Trout

 

Topgrading
by Bradford Smart
Topgrading DVD 
by Brad and Geoff Smart
The Great Game of Business
by Jack Stack, Bo Burlingham
A Stake in the Outcome
by Jack Stack
Intellectual Capital : The New Wealth of Organizations 
by Thomas A. Stewart
 
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