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Grow your business by adopting a definitive set of fundamental habits—the same habits Rockefeller used to dominate both his industry and era

Mastering the Rockefeller Habits is now available in five formats to accommodate the learning styles and media preferences of our clients:

You can learn more about each of theses offerings or purchase by clicking on the hyperlink above or the specific link on the right.

Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators—and catapulted him to the lead in the oil industry. These important practices, contained in Verne Harnish's Mastering the Rockefeller Habits, need to be embraced by all companies eager to expand.

Thousands of business owners have benefited from the simple, practical techniques outlined in Mastering the Rockefeller Habits. Drawing from his experience as the founder and program chair of the world-renowned MIT/Inc./EO "Birthing of Giants" executive program and his two-decade-long work with the CEOs and executive teams of fast-growth firms, Verne has developed an easy-to-use program for making strategically smart business decisions.


 

Topics covered include:

  • Cash Model—double your operating cash flow in 12 months
  • Market Intelligence—find out how leading firms "learn faster" to remain ahead of their competitors
  • Core Ideology—bring core values and purpose alive to energize your employees and simplify human resource systems
  • Brand Promise—articulate a clear, succinct one that differs from your competitors'—while still mattering to your customers
  • X Factor—determine your underlying "10- to 30-times advantage" over competitors—find it, exploit it, and win big
  • Annual and Quarterly Focus—discover the most critical short-term decisions an executive team can make to drive alignment and performance
  • Rockefeller Habits Checklist—adopt 10 habits that will reduce the weekly executive time needed for managing the business from 50 hours to under 15
  • Meeting Rhythm—establish daily, weekly, monthly, quarterly, and annual meeting rhythms and create the specific agendas that make them effective
  • Metrics—drive your business on a daily and weekly basis using three metrics
  • Organizational Structure—keep everyone accountable by applying three types of organizational charts
  • Themes and Priorities—identify period-specific themes and use them to make your priorities memorable while adding energy and focus to the organization

Testimonials

"Verne is THE guru of fast growth companies. Those who listen GROW and SUCCEED...so listen...or read!"

-Tom Peters

 

"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form."
- Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals

 

“Verne has been working with growth firms for almost two decades. I've found his counsel and tools insightful and helpful to growing firms.”
- Brad Feld, Managing Director SOFTBANK Venture Capital

 

“If you are serious about growing your business this information is invaluable and when utilized insures that the business and business owner will reap rich rewards.”
- Barbara G. Stanbridge, President 2000-2001
National Association of Women Business Owners (NAWBO)

 

 

 
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