Mastering the Rockefeller Habits
What You Must Do to Increase the Value of Your Growth Firm

By Verne Harnish

Thousands of business owners have benefited directly from the simple and practical "tools" outlined in Mastering the Rockefeller Habits. And in the opening of Verne Harnish's book over one hundred business leaders have provided testimonials to the power of the author's tools. These tools come from founder and program chair of the world-renowned MIT/Inc./EO "Birthing of Giants" executive program, Verne Harnish's almost two decades of working with the CEOs and executive teams of fast growth firms.

The fundamental ideas that produce real market value and owner wealth are based on the same "habits" John D. Rockefeller employed to master the oil industry. During that era Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important disciplines explained in Mastering the Rockefeller Habits need to be embraced by all companies that want to prosper in the upcoming decade.

Verne has learned how to teach these tools to CEOs who have no patience for anything except that which they can put to work. Verne Harnish has a gift for turning complex problems into simple solutions. Mastering the Rockefeller Habits provides easy-to-use tools for making strategically smart decisions and for keeping everyone aligned and accountable to those decisions.