HUNDREDS OF INSIGHTS FOR YOUR GROWTH FIRM ON:

• Strategy
• Sales
• Service
• Marketing
• Management

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Faculty Speakers

Priority seating is based on team size and registration date.

$1,695 per person for 1-2 attendees*
$1,495 for 3-7 attendees *
$1,250 per person for 8 or more *

* Group rates apply to persons from the same company. Price is in US Dollars. Hotel extra. You will be charged a $250 deposit upon registration. The balance will be automatically charged approximately 30 days prior to the event.

10K Members 
US$1250 per executive. Hotel extra. You will be charged US$250 plus one 10K seat per executive.

Cancellation and Refund Policy

Seminar Location:
Orlando Airport Marriott®
7499 Augusta National Drive
Orlando, Florida 32822 USA
Phone: 1-407-851-9000
Fax: 1-407-857-6211
Sales: 1-407-816-4021
Toll-free: 1-800-380-6751
Web Site

Sleeping Rooms:
Orlando Airport Marriott®
7499 Augusta National Drive
Orlando, Florida 32822 USA
Phone: 1-407-851-9000
Fax: 1-407-857-6211
Sales: 1-407-816-4021
Toll-free: 1-800-380-6751
Web Site

Cancellation and Refund Policy

All Executive Workshop Programs

Neil Rackham www.neilrackham.com

Rethinking the Sales Force and How to Work with Marketing

NEW YORK TIMES BEST SELLING AUTHOR

Author of SPIN Selling, Rethinking the Sales Force, Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage, and Major Account Sales Strategy

Senior executives play an increasingly important role in critical sales. yet few sell effectively. Neil rackham, the famous research scientist who has carried out the largest investigation of high level selling ever completed, is author of the four classics of sales and
sales force management:

• SPIN Selling—based on the largest research project ever undertaken in the field—over 35,000 sales calls over 12 years;
• Rethinking the Sales Force—as marketing guru Phil Kotler says, you might not need a sales force after reading rackham's book.
• Major Account Sales Strategy—unlike most developers of major
  account sales strategy, Rackham methodically backs up his analysis of the buyer circle with in-depth research.
• Getting Partnering Right: How Market Leaders Are Creating Long-
  Term Competitive Advantage—for many small to mid-size firms
  their supplier and distribution partners are crucial drivers to their
  business model—you have to get partnering right.
  

These classics have served as the foundation for almost all the modern approaches to selling used by the Fortune 500.

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Jim Gilmore www.strategichorizons.com

The Experience IS the Marketing

BUSINESS INNOVATOR, CO-FOUNDER, STRATEGIC HORIZONS, LLP

Co-author of The Experience Economy: Work is Theatre & Every Business a Stage and Authenticity: What Consumers Really Want

An unblushing look at the failure of traditional marketing and what will replace it, Jim gilmore will share real-world examples, unveil his insightful location hierarchy model, and make the case for the emergence of a new executive – the Chief Xperience Officer (CXO). He'll also pull material directly from his latest book Authenticity: What Consumers Really Want. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is quickly becoming the new consumer sensibility – and key business imperative – determining what offerings consumers buy and who they buy those offerings from. And for those worried you're business to business firms vs. business to consumer, it's important to remember that we "sell to people, not companies."

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Robert Bloom www.insideadvantage.org

The Inside Advantage: The Strategy That
Unlocks the Hidden Growth in Your Business

GLOBAL CEO, BUSINESS ADVISOR, AUTHOR

Author: The Inside Advantage

Robert H. Bloom is a widely respected authority on business growth. As an entrepreneur, he grew a local advertising agency into a successful national agency. As US chairman and CEO of Publicis Worldwide, the centerpiece of the
$4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world's largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L'oreal, Nestle', TGI Friday's, Whirlpool, Zales Jewelers, and T-mobile. He directed the launch of numerous brands that have become
household names such as Southwest Airlines, Nestle' Juicy-Juice, T-mobile US, Novartis' Theraflu and Triaminic. He is currently advising firms of every type and size on their growth strategies.

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Jack Daly www.jackdaly.net

Coaching Companies to Greater Sales and Profits

SPEAKER, TRAINER, COACH, AUTHOR

Author of Real World Sales Strategies that Work, Real World Management Strategies that Work, Daly Sales Motivators, and Coaching Companies to Greater Sales & Profits.

The key ingredient to increasing profits is enhancing sales management. Your sales force is only as good as your sales leadership. Jack's workshop is designed to make positive results happen through more profitable selling. The emphasis is on street-tested (not theory) sales management techniques that are immediately implementable and show in enhanced profitability. In addition,
most sales people understand sales skills but execute them poorly. Smart selling through value provides field-proven, added-value strategies for productivity improvement while bonding long-term client relationships. These relationships result in repeat business and, therefore, reduced sales and marketing costs. You'll learn methodologies to ensure sales training becomes more of a process than an event.

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Jim Fowler www.jigsaw.com

CEO, CO-FOUNDER OF JIGSAW

A veteran sales executive, Jim has spent the last 12 years selling marketing and collaboration software. Jim co-founded Jigsaw after having served as vice president of sales at Digital Impact (DIGI), Paramark and TightLink where he was responsible for building the sales departments from the ground up and implementing key sales strategies and processes.  Jim also held sales management positions at Personify and NetGravity, where he received company recognition for his outstanding performance. Prior to his career in software sales, Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the US Navy as a Diving and Salvage Officer.  Jim is a graduate of the University of Colorado.

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Brett Kingstone www.maxkingrealty.com

FOUNDER OF MAX KING REALTY

Brett Kingstone has been awarded 12 U.S. Patents and more than 27 foreign patents on fiber optic and LED lighting technology and has authored three books: The Real War Against America, START Magazine/Specialty Publishing 2005 (Introduction written by Congressman Ric Keller),  The Student Entrepreneurs Guide, McGraw-Hill, 1990 (Introduction written by Milton Friedman, Nobel Prize Winner in Economics) and The Dynamos, John Wiley & Sons, 1987 (Introduction Written by Arthur Lipper III author and former Publisher of Venture Magazine). He is also the founder of Max King Realty, a developer of industrial and commercial properties in Orlando, Florida. His family includes wife Maisa, daughter Victoria, son Max and dog Luis.  They live and play together in Orlando, Florida.

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Marketing Savvy for Fast-Growth Firms

CEO OF GAZELLES, INC., FOUNDER OF YOUNG ENTREPRENEURS ORGANIZATION (EO)

Author of Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast Growth Firm

Sales and Marketing are not one in the same. Sadly, many fast-growth companies ignore marketing strategy entirely, in favor of immediate – and sometimes overwhelming – sales demands. It's a shortsighted error you can't afford to make. To grab and keep new customers continuously, a dedicated marketing effort is crucial. Based on insights from many of the world's top marketing experts, Verne will share ways to launch a powerful marketing
effort that yields long-term success. Discover: The key approach Regis Mckenna used to drive marketing during meteoric expansion at Apple, Intel, and Genentech; how to distinguish key sales metrics from key marketing
metrics; and must-have technologies that will turbo-charge your marketing process. An engaging, dynamic speaker, Verne will offer a use-it-on-Monday plan for enhancing marketing strategy in your fast-growth environment.

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