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"Influence: The Psychology of Persuasion"
Robert Cialdini
No longer available on demand
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Preview the webcast
Why do Google, KPMG, and Coca Cola hire Robert Cialdini for advice?
It’s because he probably knows more about how to persuade and influence customers than anyone on the planet.
Dr. Cialdini, an Arizona State University professor, has devoted more than 30 years to researching persuasion and compliance. His New York Times best seller Influence: The Psychology of Persuasion, sold more than two million copies worldwide and made it into Fortune magazine’s list of the 75 "Smartest Books We Know.”
In this 90-minute online seminar, available only until May 31, you can learn directly from Dr. Cialdini how to be more persuasive and influential than ever before.
Whether you are looking to motivate your employees, close sales or win a job, you’ll learn the six psychological secrets behind our powerful impulse to comply and how to put them to work for you. Dr. Cialdini elaborates on how to use each principle in today’s challenging economy. His approach is based on honesty and integrity.
Among the strategies you’ll take away:
- The one inexpensive step you can take today to increase sales
- Why selling a product as “new” can backfire
- How Bose increased the effectiveness of one ad by 60% by changing a few words
- The best way to communicate your trustworthiness
- How using the word “but” correctly in a sales pitch can win a deal
- The best way to ask clients for testimonials
You can learn the powerful strategies Dr. Cialdini shares with clients like GlaxoSmithKline, Harvard University and The Mayo Clinic by traveling to a conference. But why not save time and money and view them in the comfort of your office for $99?
We offer a money-back guarantee if you do not come away with information you find valuable.
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