Jeff blogs about media and news at Buzzmachine.com. He is also an associate professor and director of the interactive journalism program at the City University of New York's new Graduate School of Journalism
In talksaroundhis book,What Would Google Do?,which has been featured inBusinessWeek(cover story),Inc.,Newsweek,Forbes,CNBC,The Daily Beast, andLibrary Journal, Jarvis has unpacked the strategic and operational principles that have underpinned the Googles phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success.
Jarvis underscores how critical it has become to see the world as Google sees it. The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other, says Jarvis.
He explains how businesses can grow and prosper in what he calls our new Google century by following such laws as:
MANAGE ABUNDANCE, NOT SCARCITY
MAKE MISTAKES WELL
GIVE UP CONTROL
GET OUT OF THE WAY
LOW PRICES ARE GOOD (FREE IS BETTER)
DONT BE EVIL
Please note:The entire WWGD power point presentation is available onwww.slideshare.net.
JEFF JARVIS, author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011) and What Would Google Do? (HarperCollins 2009), blogs about media and news at Buzzmachine.com. He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New Yorks Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. He consults for media companies and is a public speaker. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.
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