New Rules of Marketing and PR and World Wide Rave -- author of two #1 selling marketing books

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. And David Meerman Scott has written the first highly readable and practical guide for leveraging these tools in growing businesses. And his new hit book, World Wide Rave, is set to be released March 2009.

Self described as a recovering VP of marketing for two publicly traded technology companies, Scott was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

Scott provides a step-by-step action plan for harnessing the power of the new rules of marketing and PR, showing how to identify audiences, create compelling messages, get those messages to the most customers possible, and lead those customers directly into the buying process. Told with many case studies and real-world examples, he'll lead a practical discussion about the new reality of PR and marketing.

For more on David http://www.davidmeermanscott.com/

Adeline Barry Davee Professor of Management and Organizations
Kellogg School of Management
Northwestern University

Dr. Medvec, Northwestern University's premier negotiations expert, has several critical negotiation tools useful during these turbulent times - ranging from emphasizing "avoidance of loss" vs. "benefits" to the importance of driving all negotiations via synchronous communication - a critical technique for dramatically reducing sales cycle time. Given the current environment:

For more on Dr. Victoria Medvec Click here

Who's Got Your Back: The breakthrough program to build the deep, trusting relationships that create success - and won't let you fail

Disregard the myth of the lone professional "superman" and the rest of our culture's go-it alone mentality. The real path to success in your career and in your personal life is through creating an inner circle of "lifeline relationships" - deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support that every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who's Got Your Back will give you the roadmap you've been looking for to achieve the success you deserve.

Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.

In this step-by-step guide to the powerful principles behind personal growth and change, you'll learn how to:

None of us can do it alone. We need the perspective and advice of a trusted team. And in Who's Got Your Back, Keith Ferrazzi shows us how to put our own "dream team" together.

KEITH FERRAZZI, CEO of Ferrazzi Greenlight, has counseled the world's top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve healthcare and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company, and has appeared on Today and other national TV. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles.

What People Are Saying:

"Who's Got Your Back is more than a 'self-help' book. It's the first 'let others help' book. If you're serious about your success, listen to Ferrazzi and build your support circle today." -- Daniel H. Pink, author of A Whole New Mind

"In a bleak time for business, Keith's book is both a wake-up call and a cheerful reminder that you can beat the odds -- with the right help." - Dr. Mehmet Oz, coauthor of the #1 bestseller YOU: The Owner's Manual, and host on the 'Oprah & Friends' XM Radio Show

"I am not a big reader of self help books, but this is refreshingly simple. Not the simple found in clich's but the elegant simplicity and useful voice of experience." -- Seth Waugh, CEO, Deutsche Bank, Americas

Ferrazzi does it again. Concrete advice with inspiring stories: a business book for everyone that goes far beyond just business." -- Teresa M Ressel, CEO, UBS Securities

"Keith's program isn't about changing who you are. It's about enlisting others to help you become the best you can be." -- Dennis R. Glass, President & CEO, Lincoln Financial Group

"Keith Ferrazzi does for relationships what Tom Peters did for management . . .  he's opened our eyes to a new reality that relationships are the key to success in business. Who's Got Your Back will teach anyone, from job seekers to CEOs, how to quickly build the kinds of relationships that really make a difference in business." -- Jack Canfield, Co-author of The Success Principles and the Chicken Soup for the Soul series

"Ferrazzi points out that a seismic shift is underway, we are moving from isolation and corporate silos to community and collaboration. This book is a roadmap for success in the new world, conveyed with emotion and wit." -- Devin Wenig, CEO, Thomson Reuters Markets

"Keith is at the forefront of understanding relationships as a technology for success. This book will grab you from the first page and shower you with ideas, provocations and insights that make it worth more than the price of admission." -- Seth Godin, author of Tribes

"After reading Keith Ferrazzi's Who's Got Your Back, you will not only be inspired to make change happen in your life, but you will be able to make it stick!" -- Bill Novelli, CEO, AARP

"If I'd had this book at the start of my career, I would have saved myself 30 years of trial and error. If you are serious about your success, I strongly recommend that you read this book and build your support circle today." -- Marshall Goldsmith, author of What Got You Here Won't Get You There, a NYT best seller, WSJ #1 business book

"Get ready to read a book that will strengthen every one of your closest relationships. If you haven't read Who's Got Your Back, you're at a competitive disadvantage" -- Tom Rath, author of the bestseller StrengthsFinder 2.0

"Keith Ferrazzi has done it again. In Who's Got Your Back, he provides brilliant insights to building your "dream team" of trusted supporters that will ensure your success - through intimacy, vulnerability, candor and accountability. It's a must read!" -- Bill George, author of True North and former CEO of Medtronic

For more on Keith http://www.keithferrazzi.com/