Selling Your Business for A Premium
Securing a Strategic Buyer

By Tom McKaskill

The Proactive Exit Strategy methodology is a systematic process for evaluating preparedness for the sale of your business. It provides both a checklist of where you are as well as an action plan of what you need to do to improve the best outcome.

It does not assume that you will undertake all the work yourself to remedy the deficiencies, but assumes that you will use professional advisors to assist you to put in place the infrastructure, policies, systems and processes that will provide the best platform for a sale.It will also guide you on how to uncover those potential buyers that are most likely to pay a premium for the business.

The key to a strategic sale is to move away from the balance sheet and the income statement and focus on the buyer's threats and opportunities. The size of the threat and/or opportunity is the metric against which an acquisition price is negotiated rather than on the seller's net worth.

Tom McKaskill, global serial entrepreneur and acknowledged as Australia's most experienced and best known entrepreneurship educator, has uncovered the secrets of selling a business at a premium. Based on his own extensive experience and refined through his work with entrepreneurs, Dr McKaskill has developed a robust process for empowering the business owner to take charge of their destiny. Many hundreds of business owners have developed new insights into the value of their businesses by working through the process in this book. The Proactive Exit Ready Strategy is comprehensive, rigorous and compelling. It works!!